Benchmark Collective is the leading global sales consultancy specialising in onsite rebook and remote selling for events organisers.
With over 30 years of experience in the events industry, we are dedicated to driving measurable growth through tailored rebooking sales strategies focused on customer-centricity.
Our team believes that success is rooted in our commitment to people—passion, authenticity, and transparency guiding every interaction. By empowering both small independents and major global brands, we create collaborative environments that inspire excellence in rebooking and yield impactful sales results in a variety of sectors around the globe.
How we make a difference...
£m
In revenue generated per annum
%
Av. growth in revenue
+
Projects delivered per annum
Cities on 5 continents global sales
FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
Sydney, Australia
Digital Health Festival Australia
‘Benchmark Collective launched our Australian operation with the Digital Health Festival, delivering a tailored rebook strategy to drive exhibitor retention and new business growth.’
Natural Products Expo West
Benchmark Collective delivered pre-book and onsite rebook support at Natural Products Expo West — our largest campaign to date — facilitating over 1,600 appointments alongside the Informa Markets team.
Bett UK
‘Benchmark Collective returned to Bett UK for its landmark 40th anniversary, providing pre-event sales support and onsite rebook assistance to retain exhibitors and secure new business for 2026.’
New York, USA
New York Build and Sydney Build Expo
‘Following our success at London Build, Oliver Kinross invited Benchmark Collective to manage full rebook campaigns at New York Build and Sydney Build Expo.’
Africa Oil Week
Benchmark Collective pioneered a first-ever delegate rebook initiative for Africa Oil Week, driving early registration and forward-booking revenue ahead of the 2022 event.
We are a 20,000m2 exhibition in Dubai with around 200 brands. Benchmark really helped us with the pre-event communication, the onsite rebook and helped us smash easily the biggest number we have every done, just from their amazing dedicated resource and tenacity onsite.
Nick Blair
Dubai Muscle Show & Dubai Active
UK Construction Week is the UK's largest construction event. We worked with Benchmark Collective on the 2019 edition of our event, when they provided a team to support our on-site rebook as well as some consultancy advice on our rebook approach in advance of the event. They seamlessly became an extension of our own team, delivering excellent customer service to our clients. Their professional sales approach experience and knowledge helped to secure a fantastic result; our best rebook to date.
Nathan Garnett
Director, Media 10 Ltd
Emma & Helen from Benchmark were instrumental in creating and embedding the Rebook mindset, process and culture in ITE. ITE is at the forefront of Rebooking in the events industry setting the blueprint for best practice and consistently producing outstanding results.
Oliver Merlin
Global Data (Former Group Change Dir. ITE/Hyve Group)
Our partners
