FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
%
Of revenue rebooked
What we delivered
- ‘Bespoke rebook strategy built from scratch in collaboration with the FAB team’
- ‘Pre-event outreach and sales support to prime exhibitors and establish the rebook narrative’
- ‘Dedicated Benchmark Rebook Manager embedded within the FAB team throughout the event’
- ‘Consultative, value-led exhibitor conversations focused on ROI and early commitment benefits’
- ‘FAB sales team freed to focus on new business — and closed deals there and then on the show floor’
- ‘Post-event cool-off follow-up to convert undecided exhibitors in the weeks after the show’
- ‘Valuable feedback and insights captured and delivered to inform future FAB editions’
- ‘71% of revenue rebooked — a transformational result for a first-time campaign’
‘Bespoke rebook strategy built from scratch in collaboration with the FAB team’
Date completed:
Aug 2025
"I'm a big believer in bringing in experts to ensure success, so working with Benchmark on our rebook strategy for FAB was a no-brainer. Their proven formula works - and we followed it to the letter. Louise, our rebook manager, quickly became part of the team. She gathered valuable insights from our exhibitors, which the onsite Benchies used to deliver a smooth, efficient rebook. The added bonus? Our sales team was freed up to focus on new business - and closed some deals there and then. It felt like a true partnership from day one. We saw strong year-one results, and we’re still using Benchmark’s process to convert and upsell exhibitors who couldn’t commit on the day. I’m confident we’ve laid the right foundations to smash our 2026 targets. Benchmark came highly recommended and they delivered. Experts, professionals, and genuinely lovely people to work with."
Fiona Tully
Group MD, Events, Sift Ltd
FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
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