Bett UK
‘Benchmark Collective returned to Bett UK for its landmark 40th anniversary, providing pre-event sales support and onsite rebook assistance to retain exhibitors and secure new business for 2026.’
%
Of revenue rebooked
What we delivered
- ‘18-strong Benchmark team deployed across the show floor and sales lounge’
- ‘Dedicated Rebook Manager and Rebook Manager Assistant overseeing all operations’
- ‘Sales lounge and live floor plan managed in real time throughout’
- ‘Dedicated Benchmark new business sales agent driving new exhibitor acquisition’
- ‘Best pricing and prime stand locations offered to maximise exhibitor commitment’
- ‘Core Bett team freed to focus entirely on key accounts and new business relationships’
- ‘Exhibitor feedback and intelligence gathered and fed back to Hyve’’s account management team’
- ‘73% of revenue rebooked at the 40th anniversary edition’
‘18-strong Benchmark team deployed across the show floor and sales lounge’
Date completed:
Apr 2025
“What a fantastic rebook!! It is a joy to work with you and the Benchmark team feels like part of the Bett team. More than that, it is the attention to detail that the team brings to the rebook, questioning processes, wanting to improve and the hunger to close every deal. We could not do it without you!”
Bjorn Sirum
Event Product Director - BETT
FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
Sydney, Australia
Digital Health Festival Australia
‘Benchmark Collective launched our Australian operation with the Digital Health Festival, delivering a tailored rebook strategy to drive exhibitor retention and new business growth.’
Natural Products Expo West
Benchmark Collective delivered pre-book and onsite rebook support at Natural Products Expo West — our largest campaign to date — facilitating over 1,600 appointments alongside the Informa Markets team.
Bett UK
‘Benchmark Collective returned to Bett UK for its landmark 40th anniversary, providing pre-event sales support and onsite rebook assistance to retain exhibitors and secure new business for 2026.’
New York, USA
New York Build and Sydney Build Expo
‘Following our success at London Build, Oliver Kinross invited Benchmark Collective to manage full rebook campaigns at New York Build and Sydney Build Expo.’
Africa Oil Week
Benchmark Collective pioneered a first-ever delegate rebook initiative for Africa Oil Week, driving early registration and forward-booking revenue ahead of the 2022 event.