New York Build and Sydney Build Expo
‘Following our success at London Build, Oliver Kinross invited Benchmark Collective to manage full rebook campaigns at New York Build and Sydney Build Expo.’
%
Of exhibitors rebooked
$m+
In revenue generated
'Benchies' provided
What we delivered
- Full rebook strategy and management for New York Build, including sales lounge operations
- Rebook of retention clients with new business conversations handled at the sales lounge
- Recruited, trained and mentored a team of local Sydney freelance rebookers
- Rate normalisation strategy implemented at Sydney Build — all exhibitors moved to full rate-card pricing
- Live sales lounge and floor plan management across both events
- $1M+ revenue booked in two days at New York Build; Sydney achieved 30%+ rebook at full advertised rates
Full rebook strategy and management for New York Build, including sales lounge operations
Date completed:
Aug 2022
Location
New York, USA
Services provided
“Off the back of a successful rebook for London Build, there was no doubt in our minds that we should collaborate with Benchmark Collective for New York Build and Sydney Build. Our decision to take a team of Benchies from the UK to support our own team really paid off. Benchmark not only helped to secure our record breaking rebooks, but also managed our sales lounge to ensure the team were motivated and mentored local agency rebookers out on the floor to get that all important team result!”
Adam Jaffe, MD
Oliver Kinross
FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
Sydney, Australia
Digital Health Festival Australia
‘Benchmark Collective launched our Australian operation with the Digital Health Festival, delivering a tailored rebook strategy to drive exhibitor retention and new business growth.’
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Benchmark Collective delivered pre-book and onsite rebook support at Natural Products Expo West — our largest campaign to date — facilitating over 1,600 appointments alongside the Informa Markets team.
Bett UK
‘Benchmark Collective returned to Bett UK for its landmark 40th anniversary, providing pre-event sales support and onsite rebook assistance to retain exhibitors and secure new business for 2026.’
New York, USA
New York Build and Sydney Build Expo
‘Following our success at London Build, Oliver Kinross invited Benchmark Collective to manage full rebook campaigns at New York Build and Sydney Build Expo.’
Africa Oil Week
Benchmark Collective pioneered a first-ever delegate rebook initiative for Africa Oil Week, driving early registration and forward-booking revenue ahead of the 2022 event.