Africa Oil Week
Benchmark Collective pioneered a first-ever delegate rebook initiative for Africa Oil Week, driving early registration and forward-booking revenue ahead of the 2022 event.
What we delivered
- Designed and led Africa Oil Week's first-ever onsite delegate rebooking initiative
- Early registration offered at best-available pricing to drive urgency and forward commitment
- Bundled free access to the new Green Africa Energy Summit as a delegate rebooking incentive
- Leveraged deep event knowledge to build credibility and trust with senior delegates
- Proof-of-concept delivered — early onsite delegate rebook confirmed as a permanent future offering
- Foundation laid for a growing delegate revenue stream at future Africa Oil Week editions
Designed and led Africa Oil Week's first-ever onsite delegate rebooking initiative
Date completed:
Feb 2022
We were delighted to trial the delegate rebook concept with Benchmark Collective at Africa Oil Week 2021. Benchmark’s previous experience with exhibitor rebooking meant that they had an invaluable understanding of our unique event and our clients, which was essential to trial this concept. We were pleased with the results for an initial trial and will be looking to further develop the delegate onsite rebook at future editions in consultation with the Benchmark team
Chris Hall, Event Director
Hyve Group PLC
FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
Sydney, Australia
Digital Health Festival Australia
‘Benchmark Collective launched our Australian operation with the Digital Health Festival, delivering a tailored rebook strategy to drive exhibitor retention and new business growth.’
Natural Products Expo West
Benchmark Collective delivered pre-book and onsite rebook support at Natural Products Expo West — our largest campaign to date — facilitating over 1,600 appointments alongside the Informa Markets team.
Bett UK
‘Benchmark Collective returned to Bett UK for its landmark 40th anniversary, providing pre-event sales support and onsite rebook assistance to retain exhibitors and secure new business for 2026.’
New York, USA
New York Build and Sydney Build Expo
‘Following our success at London Build, Oliver Kinross invited Benchmark Collective to manage full rebook campaigns at New York Build and Sydney Build Expo.’
Africa Oil Week
Benchmark Collective pioneered a first-ever delegate rebook initiative for Africa Oil Week, driving early registration and forward-booking revenue ahead of the 2022 event.