Natural Products Expo West

Benchmark Collective delivered pre-book and onsite rebook support at Natural Products Expo West — our largest campaign to date — facilitating over 1,600 appointments alongside the Informa Markets team.

Rebook achieved

‘Natural Products Expo West — with 70,000 attendees and 3,600 exhibitors — presented a challenge of scale that was new territory for Benchmark. The Informa Markets team needed a partner who could integrate rapidly with their internal CRM and contracting systems, operate entirely within a dedicated off-floor sales lounge, and manage a high-volume, appointment-based rebook process with precision.’

‘The unique format — rebook appointments conducted off the show floor rather than during live exhibitor hours — required Benchmark to adapt their process completely, without compromising on results.’

What we delivered

‘Pre-book sales support, engaging exhibitors ahead of the show to prime the rebook campaign’
‘15-strong Benchmark sales team stationed in the dedicated off-floor sales lounge’
‘Over 1,600 exhibitor rebook appointments facilitated across the campaign’
‘Priority time-slot system managed to ensure efficient and orderly exhibitor access’
‘Rapid onboarding to Informa’’s internal CRM and contracting systems’
‘Early booth location selection offered to drive exhibitor confidence and advance planning’
‘Seamless integration with the Informa Markets core account team throughout’
‘99% rebook rate achieved — Benchmark’’s highest ever recorded result’

Date completed:

Apr 2025

“We had an amazing rebook and resign with Benchmark. They supported our sales team and we are able to have over 1600 appointments in the span of a few days. They are truly a partner of ours, everything that we train them on, they were total professionals and our customers at the end of the day were happy and that's really what means the most to us. We love partnering with Benchmark, they're always up for any challenge and they're just a pleasure to work with”

Alexandra Wurster

VP of Sales for New Hope Network, Informa Markets

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