Digital Health Festival Australia
‘Benchmark Collective launched our Australian operation with the Digital Health Festival, delivering a tailored rebook strategy to drive exhibitor retention and new business growth.’
%
Of revenue rebooked
What we delivered
- ‘Launched Benchmark Australia with a full pre-book and onsite rebook campaign’
- ‘Bespoke rebook strategy and materials developed in collaboration with the DHF team’
- ‘Onsite rebookers deployed across the show floor to engage exhibitors and sponsors directly’
- ‘Rebook Manager and Assistant operated the sales lounge and managed the live floor plan’
- ‘Consultative, non-pushy approach designed to match the DHF team’’s sales ethos’
- ‘Core DHF team freed to focus on key account relationship-building and new business development’
- ‘Actionable customer insights captured and delivered to support future event planning’
- ‘70% of exhibitors and sponsors rebooked, locking in substantial forward revenue’
‘Launched Benchmark Australia with a full pre-book and onsite rebook campaign’
Date completed:
Aug 2025
Location
Sydney, Australia
We used Benchmark for the first time at Digital Health Festival 2025 after being recommended their services by another events company. Before we worked with Benchmark we ran our own prebook and rebook process for Exhibitors and Sponsors to limited success. With such a large event (8000+ people and 100s of Sponsors), our small lean team could not truly give the care and attention we needed to this process and sell the benefits of resigning for the next DHF event. We also struggled to create and manage a thorough, structured yet consistent rebook process, and successfully communicating the importance to our team. The talented Benchmark team took care of everything. From preparing us with materials and coaching for the prebook process, to taking care of the operational aspects on site. They thoughtfully created and led a team to match our own sales ethos, a non-pushy, thoughtful, helpful and high EQ operation. The result was a 70% rebook of current Exhibitors and Sponsors, locking in substantial revenue and momentum a year out from the next event. This created even more excitement and interest post event and fueled further sales success. What stood out for us what the slick operational approach, the tools used to record data live-time, the listening to our needs and translating this into an excellent sale pitch - the whole experience was so smooth, friendly yet professional. Communication and support were first-class (and still are), available at anytime 24/7 before, at and after the event. It truly felt like the Benchmark team had been part of DHF for years - we hope to work with them again soon!
Terry Cornick
General Manager / Director of Digital Health Festival
FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
Sydney, Australia
Digital Health Festival Australia
‘Benchmark Collective launched our Australian operation with the Digital Health Festival, delivering a tailored rebook strategy to drive exhibitor retention and new business growth.’
Natural Products Expo West
Benchmark Collective delivered pre-book and onsite rebook support at Natural Products Expo West — our largest campaign to date — facilitating over 1,600 appointments alongside the Informa Markets team.
Bett UK
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New York, USA
New York Build and Sydney Build Expo
‘Following our success at London Build, Oliver Kinross invited Benchmark Collective to manage full rebook campaigns at New York Build and Sydney Build Expo.’
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