Autumn Fair- Hyve Group Plc

Benchmark Collective delivered a full-service rebook campaign for Autumn Fair's first post-pandemic edition, working across exhibitor retention, Curated Meetings and new product launches.

Autumn Fair 2021 was the most significant event Hyve Group had staged in 18 months — the first live show post-pandemic for the home, gift and fashion retail community. At a moment when confidence and reassurance were everything, the standard of client service had to be exceptional.

Alongside the core exhibitor rebook, Hyve were simultaneously launching three new products at the event: Curated Meetings, Online Marketplace and Visitor Engagement Surveys — each requiring its own dedicated, professional client-facing team. They needed a partner with the scale and flexibility to cover every workstream simultaneously.

What we delivered

Large multi-workstream Benchmark team deployed across the Autumn Fair show floor
Full exhibitor rebook campaign delivering exceptional retention results
Dedicated team to promote and communicate the new Curated Meetings programme to buyers
Face-to-face promotion of the Online Marketplace product to exhibitors and buyers
Visitor Engagement Survey facilitation, gathering structured feedback at scale
Customer intelligence and product insights delivered back to inform Hyve's ongoing commercial strategy

Date completed:

Oct 2021

We were delighted to work with Benchmark Collective at this first edition of Autumn Fair post pandemic. It has been a challenging time for our retail community and we were focused on delivering the best possible experience for them at the event, not just through our exhibitor rebook campaign but also maximising our first chance to communicate our Curated Meetings and Online Marketplace products face to face. Benchmark provided a large team which not only met all of our requirements but who delivered a fantastic service to our exhibitor clients and buyers. They achieved exceptional rebook results and created invaluable intel for our new products to help inform our ongoing strategy. It was a joy to work with such a motivated and happy team and we look forward to working with them again soon.

Simon Lau, Event Director - Spring & Autumn Fair, Moda

Hyve Group Plc

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