Dubai Muscle Show & Dubai Active 2019
‘Benchmark Collective devised and delivered a full rebook cycle strategy for Dubai Muscle Show, driving early revenue and significant growth for the following edition.’
%
Onsite rebook achieved
What we delivered
- ‘Full rebook strategy consultation, covering pricing model and pre-event exhibitor communications’
- ‘Crafted the rebook narrative to position early commitment as a clear client benefit’
- ‘Small Benchmark onsite team embedded alongside the founding team to manage the live rebook’
- ‘Post-event cool-off communications and client query support to lock in remaining commitments’
- ‘Rebook rate grew from under 5% to over 65% — a transformational first campaign’
‘Full rebook strategy consultation, covering pricing model and pre-event exhibitor communications’
Date completed:
Aug 2020
We are a 20,000m2 exhibition in Dubai with around 200 brands. Benchmark really helped us with the pre-event communication, the onsite rebook and helped us smash easily the biggest number we have every done, just from their amazing dedicated resource and tenacity onsite.
Nick Blair
Dubai Muscle Show & Dubai Active
FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
Sydney, Australia
Digital Health Festival Australia
‘Benchmark Collective launched our Australian operation with the Digital Health Festival, delivering a tailored rebook strategy to drive exhibitor retention and new business growth.’
Natural Products Expo West
Benchmark Collective delivered pre-book and onsite rebook support at Natural Products Expo West — our largest campaign to date — facilitating over 1,600 appointments alongside the Informa Markets team.
Bett UK
‘Benchmark Collective returned to Bett UK for its landmark 40th anniversary, providing pre-event sales support and onsite rebook assistance to retain exhibitors and secure new business for 2026.’
New York, USA
New York Build and Sydney Build Expo
‘Following our success at London Build, Oliver Kinross invited Benchmark Collective to manage full rebook campaigns at New York Build and Sydney Build Expo.’
Africa Oil Week
Benchmark Collective pioneered a first-ever delegate rebook initiative for Africa Oil Week, driving early registration and forward-booking revenue ahead of the 2022 event.