HIX- Hotel Interiors Experience
Benchmark Collective delivered the onsite rebook programme for HIX's debut edition, achieving over 80% rebook rate and generating a record new-business waiting list.
%+
Onsite rebook rate achieved
What we delivered
- ‘Fully managed onsite rebook campaign — end-to-end ownership freeing the HIX founders to run their launch event’
- ‘Dedicated team of professional rebookers led by an experienced Rebook Manager’
- ‘In-depth pre-event briefing on the audience, market landscape and exhibitor needs’
- ‘Structured approach ensuring every exhibitor had a genuine, unhurried opportunity to rebook’
- ‘High-quality, customer-focused sales conversations throughout’
- ‘Rebook precedent set and a professional standard established for all future HIX editions’
- ‘Comprehensive customer insights and feedback delivered back to the founding team’
- ‘80%+ rebook rate achieved on the day — with a record-length new business waiting list’
‘Fully managed onsite rebook campaign — end-to-end ownership freeing the HIX founders to run their launch event’
Date completed:
Feb 2022
Location
London, England
We weren’t sure whether to use an external company to take control of the HIX rebook campaign or do it ourselves, after all the 3 Directors of the business are sales people at heart……"so we can do it ourselves better than anyone else - can’t we?" How glad we are that we decided to handover the whole rebook operation to Benchmark. Not only did they take the whole process out of our hands (and allow us to focus on running the show!) but they did a much better, more professional job than we could have ever dreamed of. From the very start of the process, their attention to detail stood out, wanting the back story and every detail about the event, market landscape, exhibitors and industry community, etc. Most importantly of all; they delivered an amazing rebook result, which surpassed any of our expectations and has really set us up to grow and develop the event faster and further than we had initially planned. Every bit as valuable as the end result was the feedback and customer insight that they gathered and fed-back to us, which has already helped us tweak and refine our offering for the next edition. We were absolutely delighted that we chose to work with Benchmark and have already booked their services for the next event. We simply couldn’t praise them or recommend them enough.
Andy Stuart, Co-Founder
HIX Event
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