InstallerSHOW
Benchmark Collective consulted on and delivered a first-time rebook programme for InstallerSHOW, creating strategy, process and communications alongside the core team.
%
Including new business
What we delivered
- ‘Full rebook strategy design — process, communications framework and exhibitor engagement approach’
- ‘Pre-event rebook workshop to align the Benchmark and Lyrical Communications teams’
- ‘Dedicated Benchmark Rebook Manager overseeing the onsite campaign from start to finish’
- ‘Seamless integration with the InstallerSHOW core sales team throughout’
- ‘Customer-first approach maintained across all exhibitor conversations’
- ‘Record-breaking 140% rebook including new business — the first time the show had run a professional rebook’
‘Full rebook strategy design — process, communications framework and exhibitor engagement approach’
Date completed:
Oct 2021
Benchmark Collective enabled InstallerSHOW to achieve a record-breaking rebook. The team integrated seamlessly with our sales force and quickly built up a good professional rapport with our exhibitors. Benchmark is an important asset to our business, and we look forward to working with them as we continue to grow InstallerSHOW
Michael Costain, Managing Director
Lyrical Communications
FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
Sydney, Australia
Digital Health Festival Australia
‘Benchmark Collective launched our Australian operation with the Digital Health Festival, delivering a tailored rebook strategy to drive exhibitor retention and new business growth.’
Natural Products Expo West
Benchmark Collective delivered pre-book and onsite rebook support at Natural Products Expo West — our largest campaign to date — facilitating over 1,600 appointments alongside the Informa Markets team.
Bett UK
‘Benchmark Collective returned to Bett UK for its landmark 40th anniversary, providing pre-event sales support and onsite rebook assistance to retain exhibitors and secure new business for 2026.’
New York, USA
New York Build and Sydney Build Expo
‘Following our success at London Build, Oliver Kinross invited Benchmark Collective to manage full rebook campaigns at New York Build and Sydney Build Expo.’
Africa Oil Week
Benchmark Collective pioneered a first-ever delegate rebook initiative for Africa Oil Week, driving early registration and forward-booking revenue ahead of the 2022 event.