London Build Expo
Benchmark Collective managed the full rebook process for London Build 2021, embedding a seven-strong team alongside the core sales team to deliver a first-come, first-served floor plan campaign.
What we delivered
- Full rebook project ownership across a two-day campaign
- Seven-strong Benchmark rebook team embedded alongside four core account managers
- Dedicated Benchmark Sales Lounge Manager overseeing team performance and workflow
- Live floor plan and financial spreadsheet tracker maintained in real time throughout
- Clear pre-event exhibitor communications to set expectations and drive engagement
- First-come, first-served location selection — giving every exhibitor choice and transparency
- Over 50% of exhibitors secured for 2022 within two days, with the remainder in active pipeline
Full rebook project ownership across a two-day campaign
Date completed:
Dec 2021
We were keen to work with Benchmark Collective as we knew they were the perfect partners for rebooking our London Build exhibitors. Despite only having two days, the Benchmark team took time to understand our client’s needs post pandemic, delivering the customer focused service we were looking for as well as securing an excellent rebook result for our 2022 event. The support Benchmark Collective provides pre, during and post event gave us confidence in our rebook approach and delivered a professional service to our clients. We very much look forward to working with Benchmark on our future rebook strategy and training!
Adam Jaffe, MD
Oliver Kinross
FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
Sydney, Australia
Digital Health Festival Australia
‘Benchmark Collective launched our Australian operation with the Digital Health Festival, delivering a tailored rebook strategy to drive exhibitor retention and new business growth.’
Natural Products Expo West
Benchmark Collective delivered pre-book and onsite rebook support at Natural Products Expo West — our largest campaign to date — facilitating over 1,600 appointments alongside the Informa Markets team.
Bett UK
‘Benchmark Collective returned to Bett UK for its landmark 40th anniversary, providing pre-event sales support and onsite rebook assistance to retain exhibitors and secure new business for 2026.’
New York, USA
New York Build and Sydney Build Expo
‘Following our success at London Build, Oliver Kinross invited Benchmark Collective to manage full rebook campaigns at New York Build and Sydney Build Expo.’
Africa Oil Week
Benchmark Collective pioneered a first-ever delegate rebook initiative for Africa Oil Week, driving early registration and forward-booking revenue ahead of the 2022 event.