MAD//Fest
‘Benchmark Collective provided end-to-end rebook support for MAD//Fest London — remote pre-event outreach, onsite delivery and post-event follow-up — freeing the team to focus on the festival experience.’
%+
Rebook achieved
What we delivered
- ‘Remote pre-event rebook team engaging exhibitors ahead of the show’
- ‘Onsite rebook team deployed to manage and deliver the full campaign across the festival’
- ‘Post-event follow-up team converting remaining prospects and finalising contracts’
- ‘Complete end-to-end campaign ownership — from first outreach to final close’
- ‘MAD//Fest founders fully freed to focus on running the event and hosting their clients’
- ‘60%+ rebook at an outdoor July 2021 event — one of the UK’’s first live shows post-pandemic’
‘Remote pre-event rebook team engaging exhibitors ahead of the show’
Date completed:
Feb 2022
The wonderful team at Benchmark have been supporting us at MAD//Fest since 2019. Their professionalism, style, indomitable spirit and sheer positivity has resulted in amazing onsite rebookings, happy sponsors and happy organisers (us). We'll continue to work with them in 2022 and beyond and consider them part of our team at the show. If you haven't embraced professional re-booking at your event you need to consider 2 things. 1. Don't worry if you don't understand it - they do and 2. don't miss out on in-show rebooks because you are too busy. The solution is simple - hire Benchmark
Ian Houghton, Co-Founder
Mad//Fest London
FAB (Finance Accounting & Bookkeeping show)
Benchmark Collective provided strategic guidance and hands-on support for FAB's very first professional rebook campaign, working alongside the AccountingWEB team throughout.
Sydney, Australia
Digital Health Festival Australia
‘Benchmark Collective launched our Australian operation with the Digital Health Festival, delivering a tailored rebook strategy to drive exhibitor retention and new business growth.’
Natural Products Expo West
Benchmark Collective delivered pre-book and onsite rebook support at Natural Products Expo West — our largest campaign to date — facilitating over 1,600 appointments alongside the Informa Markets team.
Bett UK
‘Benchmark Collective returned to Bett UK for its landmark 40th anniversary, providing pre-event sales support and onsite rebook assistance to retain exhibitors and secure new business for 2026.’
New York, USA
New York Build and Sydney Build Expo
‘Following our success at London Build, Oliver Kinross invited Benchmark Collective to manage full rebook campaigns at New York Build and Sydney Build Expo.’
Africa Oil Week
Benchmark Collective pioneered a first-ever delegate rebook initiative for Africa Oil Week, driving early registration and forward-booking revenue ahead of the 2022 event.