National Snow Show
Benchmark Collective supported National Snow Show with a targeted pipeline campaign, warming up prospects and sourcing new leads to grow attendance ahead of the event.
What we delivered
- Targeted outreach programme to warm up and progress the exhibitor sales pipeline
- Identification and qualification of new leads and potential exhibitor contacts
- Early commercial momentum established ahead of the first edition
- Sales support that freed the MD to focus on wider launch priorities
- Debut National Snow Show attracted 9,723 attendees and 150 exhibitors at the NEC
Targeted outreach programme to warm up and progress the exhibitor sales pipeline
Date completed:
Dec 2021
Location
Birmingham, England
The Benchmark Collective team supported me in the early stages of the National Snow Show sales campaign to help develop our pipeline of prospects. It was great to have their support, particularly at a time when I had my hands full becoming a new Dad!
Steve Morgan, MD Active Division
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