ROARB2B
Benchmark Collective developed a customer-centric sales culture and bespoke training programme for RoarB2B following their acquisition of a new portfolio of events.
What we delivered
- Rebook culture consultancy and commercial strategy, delivered in partnership with Acier Events
- Co-designed and delivered bespoke sales training workshops for the RoarB2B teams
- Ongoing rebook consultancy programme to develop and embed a customer-centric approach
- Provision of experienced rebook professionals to support the core team at live events
- Renewed team confidence, positivity and a lasting shift in sales culture across the organisation
Rebook culture consultancy and commercial strategy, delivered in partnership with Acier Events
Date completed:
Aug 2020
ROAR B2B is a new event company with a clear mission to put the customer at the centre of everything we do. Having worked closely with the Benchmark Collective for a number of years at previous organisations, our first call was to them. We asked them to consult with us to develop a customer centric sales culture and deliver a training strategy to our team. We were delighted with the outcome and we would have no hesitation in recommending the Benchmark Collective team.
Bradley Maule-ffinch
ROARB2B
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